NDTV Labs - Experience the Difference

Elections is the most demanding of productions in the broadcast environment. Information has to be updated every second and presented in the best way possible covering every minute detail. Elections coverage is a humongous task even for the largest broadcasters with dedicated teams preparing months in advance.

NDTV has been the pioneer and leader of Election Coverage in India for the last 18 years. The team at NDTV Labs has continuously reinvented the parameters of Election Broadcasting to take it to a new level year-on-year.

NDTV Labs provides nX Elections as a Service Package that covers the complete broadcast coverage of the event. The team has a unique approach that gives broadcasters all the tools necessary for covering the totality of the event, from the tension building during the campaign until the real-time presentation of the results on polling day.

Live graphics with Media Asset Management systems and full support for interactivity. The combination of these applications allows broadcasters to make election campaigns an informative experience and provide the audience with a holistic coverage that includes all aspects of the race.

Election solution allows to render the latest data in real-time and present it in stunning 2D and 3D visuals. Prognosis and what-if scenarios can be created on-the-fly and be presented on video walls, the Internet, and even mobile devices.

Often broadcasters wish to illustrate the election status either with maps describing the different voting region by region in the country, or by using a 3D model of the houses of parliament being filled in correlation with the voting count of each of the parties. Such objects are created in non real time modelling software such as 3D Studio Max and can be integrated for use with their textures and animations. Then by simply pumping in the relevant election data, the different regions in the map are automatically coloured or the house of parliaments’ seats are dynamically allocated based on the incoming information.

Interfacing with election databases and then analysing and highlighting the data before sending it to air is another key foundation of any election coverage. As part of its solution LABS provides team of developers who work with the API of various Graphic Platforms to provide easy to use interfaces for operation on the big day.

Hence on Election Day, you can sit back and relax while LABS works towards getting your ratings right up on top for the important event.